Singaporeans’ demand for bicycles drove the sharpest growth on cross-border websites over the year-long period, as did purchases of various K-Pop merchandise, which saw double and triple the number of sales respectively.
JD.com sees annual active customer accounts rise 27.4% in year ending June 2021
Chinese retail giant JD.com has experienced a 27.4% rise in annual active customer accounts in the year ending June 2021 to almost 532 million, due to an increased appetite for online shopping. These accounts are defined as unique customers that have shopped at least once with JD across the 12-month period, either via online retail or its online marketplace.
In Q2 2021, the company also reported a 26% year-on-year overall rise in net revenue to RMB 253.8 billion (£28.5 billion), beating experts’ predictions. Revenue from its Product segment, which includes JD’s ecommerce arm, rose 23%.
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The brand’s popular 618 Grand Promotion, which spans 18 days in June and whose popularity is second only to rival Alibaba’s annual Singles Day event in November, helped accumulate additional online revenue, as well as 32 million new users on its platform during the quarter. Its grocery category drove many of these promotional transactions, with JD Fresh seeing a 70% year-on-year boost in sales within the first hour of the event, while alcohol sales exceeded RMB 200 million (£22.4 million) within the first five minutes.
The maternal and baby, pet, and luxury categories also performed strongly, demonstrating continued momentum across several verticals despite the return to a new normal. However, there were other unspecified categories that JD.com admits had previously ‘peaked during Covid-19’.