Judging from the lottery activity of a mutual gold platform that the bulk sms service author personally experienced, the logic of everyone choosing option 2 is that we know from the historical data of this channel that the average investment amount of users for the first time is 8,000 yuan, and setting a threshold of 10,000 yuan is for users. It is an accessible task, and users can bulk sms service add about 20% of their funds to participate in the lottery. Often users will be willing to try when lured by a great prize.
However, in the first option, users do not need to do Bulk Sms Service anything, as long as they can participate in the lottery with normal investment, the event will become a sunny event for the platform, which will increase the cost of the event; The threshold of 15,000 yuan in the third plan is equivalent to doubling the user's initial investment amount, which is bulk sms service inconsistent with the user's perception of a large investment when they first contact the platform. To pay nearly double the cost.
Of course, in the end, after reviewing the activity, it was bulk sms service found that the choice of plan 2 was correct. While accomplishing the established goal, it also increased the investment conversion rate of channel users. Therefore, the threshold setting of the lottery activity must be clearly thought out in advance, and cannot be directly YY based on professional experience. It bulk sms service tests the operation team's understanding of the platform's user attributes, and everything does not meet the threshold settings of the target and audience, and failure is inevitable. In order to effectively avoid