Medium and long videos can provide more vivid pictures, stronger stimulation and interest when completing the functions of "telling a story" and "preaching and dispelling doubts", making the content consumption experience better. However, the requirements for content creators are also higher. The creators must have basic copywriting, editing, lens, and expression skills to create works that "can make people watch". The content created by ordinary people is basically unwatched and retained rate is very low. Therefore, the content basically needs to be PUGC (station B) or PGC (You Aiteng).
The highest threshold is audio. Everyone can speak does not mean that everyone can express, and it does not mean that everyone can express with high quality. When I was a student, there were many talkative classmates. When they were called up by the teacher to answer a question or speak in public, they faltered and couldn't say anything.
Some of Clubhouse's early experiencers also had a deep understanding of this point: not everyone has the ability to express themselves publicly, and most of the people who come to communicate are mostly invalid outputs that do not contain information.
Audio is less informative and convenient than text, and it is not as exciting and interesting as video. The audience can only passively listen to the speaker at a very slow rhythm. It can neither jump freely like reading, nor is it as attractive as video. screen to maintain interest.
At this time, if the level of the speaker is limited, the language logic is confusing, the humor is not humorous, or the information is less expressed, the audience will listen very painfully, and it is basically impossible to continue listening seriously. For this, you can refer to you who are drowsy under the stage when the leader comes to the stage to read the manuscript; this may also be the reason why many people fall asleep by listening to the book.
In general, audio has very high requirements for content creators. The creators must have good oral expression skills, while delivering sufficient and logical information, while taking into account the interest, in order to make the audience stay.
The reality is that, unlike the elites in the workplace who do daily reports, speeches, and negotiations, most people have very weak language skills. Once they need to expound and demonstrate their views, they often forget their words, get stuck, don’t express their meaning, and lack logic.
Sitting down on one or more topics and outputting continuously for an hour is a very demanding matter of knowledge reserve, thinking ability country email list and eloquence at any time.
Media, we discuss the possibilities of the Chinese version of Clubhouse.
The current Clubhouse is still a "five-ring product" in a niche circle, and if you want to reproduce a Chinese version of the Clubhouse, you have to solve three problems:
Audit issues: The audit of C-end product live broadcasts is inherently strict, and the audio audit is even more difficult. The review strategies of mainstream domestic live broadcast platforms such as Huya Douyu, Douyin Kuaishou, and Station B are mainly delay + algorithm recognition + manual review. The anchor will be warned when a sensitive word is triggered, and some live broadcast rooms with a large number of viewings will have super administrators Stationed at any time, once there is irregular content live broadcast will be pinched off.
Commercialization issues: The commercialization of audio is far more difficult than video and text. It is difficult to insert information flow advertisements, and it is also difficult to take the route of e-commerce to bring goods. Long audio giants such as Himalaya and Lizhi are still in a loss state. What's more, if the Chinese version of Clubhouse still takes the niche route, the user volume will not be able to support the revenue at all, so "breaking the circle" and seeking more users is almost an inevitable choice. .
Content generalization problem: However, the increase in the number of users will inevitably lead to a decline in the tonality of community content, as well as the problem of cultural conflicts between new and old users. Both Tieba and Station B have gone through this stage. Among them, Tieba is almost dead, and Station B is still exploring, and it seems that no good solution has been given so far.